Advertising design is the designing and creation of advertising campaigns that increase brand awareness, sell a product or service, promote a cause or ask the audience to take an action. Due to these objectives, advertising design can be considered a hybrid of marketing and design.
Before executing the advertising design it’s important to research what is effective for reaching your target customers. Then, with this insight and alongside a beautifully designed advertisement that visually communicates your campaign, you will create a high performing advertising campaign that will reach and compel your target audience.
