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Advertising is a marketing tactic and means of communication to promote a product, service, or cause, or to influence the behavior of a defined target audience.

Before advertisements in any form can be created the brand, the audience and the aim of the advertising campaign must be considered. As well creating an effective campaign, this will inform the choice of advertising that you choose to do, as it needs to reach your audience.

By then getting this right, you will be able to create a successful advertising campaign that will achieve the objective and reach existing and prospective customers.

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We believe brands built out of imagination, invention or innovation with a strong cause, have a responsibility and the power to contribute towards meaningful change in the world.

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