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Brand naming is coming up with the name that your brand will be known by, a crucial part of your brand identity. The company name provides a platform for the brand, a mark of trust and a way to differentiate yourself from competitors.

Your brand name is what your consumers will know you by, the container of meaning. The right name will help build brand awareness, convey meaning, attract new customers and generate customer loyalty. Deciding on your brand name will shape the future and trajectory of your business.

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