Brand naming is coming up with the name that your brand will be known by, a crucial part of your brand identity. The company name provides a platform for the brand, a mark of trust and a way to differentiate yourself from competitors.
Brand strategy is the long-term plan for the development of your brand in order to achieve specific goals. A defined brand strategy will impact all aspects of your brand and its communication, so it’s important that it stays true to who you are, what you stand for and keeps in mind your consumers’ needs. An effective brand strategy will also help to bring your brand positioning to life.