At Hatched, we believe brands that take responsibility have the power to contribute towards meaningful change in the world. Being true to that responsibility can inspire a single mind or an entire culture. It can change the way we think and behave and improve human endeavour. It means maintaining a duty of care; to stand up for something, for somewhere, for someone; to make life better.

This survey will help us as an agency to understand how brands feel about and treat the idea of responsibility, what it means to their business and how it’s had an impact on their audience. The outcome of this research will inform a free resource piece hosted on responsiblebrands.com.

Thank you for taking the time to share your opinions on brand responsibility.