This extremely valuable exercise will show how your brand is currently performing and it’s market positioning compared to your competitors. It will also help determine the strengths and weaknesses of the brand, as well as highlighting where there is opportunity for improvement and innovation.
A brand audit may also include looking at, developing or even redoing your internal branding; your brand positioning, tone of voice and brand values, as well as your external branding; your logo design, website design, advertising, SEO and social media.
Completing a thorough brand review will help inform a long term strategy and ensure that your brand is positioned for success in the future.
Some of the people we’ve had the pleasure of working with, from all over the world.