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Copywriting is the art and science of writing copy for advertising and marketing. This may be to increase brand awareness, sell a product or service, promote a cause or to take an action.

The way that this is displayed and communicated can take many different forms; it can be written or spoken and can vary from long article copy to short snappy headlines. Just some of these forms include blog posts, emails, product descriptions, websites, advertising and video scripts.

Copy is so important as it ties a campaign together, it gives the visual design meaning and it gets people to feel, think, or respond. Good copy means more customers and ultimately the growth of your business.

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