Creative direction is a critical part to all work, be it social media, a website or an advertising campaign. It’s important that it is decided on at the beginning of all projects to ensure that the vision manifests through all executions to give the project a cohesive look and feel.
Another important part to consider when thinking about the creative direction is the customer and the brand. The chosen creative direction needs to appeal to the target audience and it needs to stay on brand in order for it to be successful.
Setting out that direction at the beginning and consistently sticking to it will ensure that the end result and process match the client’s goals and objectives.