December 1st, 2016
Another very busy month at Hatched towers and another jam-packed round up. With Christmas knocking on the door, here’s what we’ve been up to in the penultimate month of 2016!
What we have been working on:
The countdown has begun for the launch of Proppio – the world’s only free-to-list online property selling and letting service. We’ve had the exciting opportunity to not only create the brand identity but to also come up with a new, unique name, values and positioning. The bright, contemporary identity shows a bold new approach to the highly competitive property industry.
We’ve got lots of exciting new business rolling out this month. We’re in the final design stages for a great website that celebrates the objects that made Kent. The project set up by six collaborating local museums showcases 100 objects found in their collections. The site’s initial core aim is to educate, as well as targeting teachers, with feature areas for lesson planning across the different curriculum levels.
Topics of the office:
From the events across the pond, to another sad farewell to a musical great, there have been some challenging moments this month. But thanks to the BBC and Netflix, the whooshing of fireworks and the inspiring escape from one tiny iguana, we can safely confirm that November wasn’t all bad.
It was impossible to ignore the seismic event that rocked America, but as onlookers from across the water we can appreciate the way the design world tends to deal with times of peril. We think this adaptation of Cards Against Humanity are a fantastic dig at the world of American politics.
One thing we’re all in agreement with in the office, is that there’s some fine television to be watched at the moment. Our firm favourites are The Crown, The Missing (what a finale last night), Charlie Brooker’s dark third series, Black Mirror and the very powerful Netflix documentary 13th, which got us all to stop and think. But hands down, the return of David Attenborough’s Planet Earth has been the one that stands out. Bringing us fluffy snow leopards, itchy dancing bears and the moment far too many snakes chased a baby iguana.
We’ve also had our infamous Christmas card photo-shoot in the office. We don’t want to give too much away just yet so here’s some silly shots… (looking good Ben).
Cool stuff we have seen:
Earlier this month we saw the launch of John Lewis’ Christmas ad (see our all time top 5 here), but this year we’ve also seen some big brands creating alternative and almost film-like adverts. Burberry’s Christmas ad is littered with stars, leaving us on tenterhooks waiting for the feature film, whilst H&M trump all ads by commissioning Wes Anderson to create a Darjeeling-Limited-Grand-Budapest-Hotel-esque short film starring Adrien Brody. Here are both, they’re truly spectacular.
A stunning installation was also unveiled at Piccadilly Circus station to pay homage to Frank Pick. He was London Transport’s first chief and responsible for steering the organisation into a design-led direction in the early 1900’s. His key aim was for the transport system to have its own clear and distinctive identity. The permanent installation was commissioned by artist Langlands & Bell and is a beautiful reminder of how creative the London Transport system still is today. Keep an eye out for our next Great British Brand post, for why we love the London Underground.
What we have read:
As we’ve been enjoying the flux of Christmas ads as we do every year, a campaign called ‘Stop Funding Hate’ has gained momentum in the past month. The campaign challenges brands to explain their advertising and ultimately stop their ads being shown in certain newspapers that use fear and divisive tactics in their publications. The Campaign has prompted high profile brands such as Specsavers and Lego to pull their averts from The Daily Express and Daily Mail respectively. Watch the video they created as part of their campaign.
We have a few new arrivals warming up the bookshelves too. ‘From Japan’, the latest publication from Counter Print, showing work from some of the finest Japanese design agencies and the Emile Ruder classic ‘Typographie’.
What we are listening to:
Where we have been:
We were able to visit the ‘Smile in the Mind’ exhibition at Foyles bookstore in London just before it ended. It was to launch the second and newly updated edition which showcases the very best of witty thinking in design and branding. It comes some 20 years after the first edition and is crammed full of the branding’s finest ideas.
We’ve not had the pleasure of visiting the new design museum just yet as it has only been open a mere 6 days, but it’s one we’re looking forward to. Over a decade in the making, the stunning museum now sits beside royalty in the heart of Kensington. It will host seven paid exhibitions throughout the year and will feature, for the first time, a huge permanent collection, not to mention it’s auditorium and it’s workshop areas. We can’t wait for our Hatched-team outing.
As you can see we think November’s actually been pretty great, now the countdown really begins. Make sure you check back in to see all our festive updates, we have our very own Flissmas taking the reins and she LOVES all things Christmas.