A social media strategy is a summary of everything you plan to do and hope to achieve on social media, and the design is how you execute it.
By coming up with a social media strategy it will help guide all actions within your plan. When deciphering this, it is also extremely important to consider your overall marketing and business strategy as social media does not sit separately, it needs to be integrated into your brand strategy in order for your business to stay aligned and stay consistent.
As well as aligning with the rest of your brand and business goals, when looking at setting out your social media strategy it is also important to understand your audience, research your competitors and ensure brand consistency.
By understanding this, it means that the design of social media assets can then be considered. This is what will actually capture the users attention whilst browsing, so it’s important to ensure that they stand out whilst staying true to the company branding. Social media assets can include graphics, photos, video, animations and quotes.