The BioBase logo shares similarities with its parent company, BioBeats. We used the same font and kerning as well as focussing on the ‘o’ of ‘Bio’ as the identifiable logo mark.
The BioBase technology enables people to take a journey of self-discovery and improvement, so the logo had to reflect this. The three mountain peaks were designed because of their connotations of adventure. Combined with the colour gradients that imply a sunrise, this conjures connotations of enlightenment and betterment.
The purpose of the app actually helped us to write the user journey. When each card is completed the sun rises a little more, so by working through the series of card-based activities, each day, from dawn, the tone and mood of the app will lift, painting a brighter outlook and showing user progress.
The supporting website contained, brochure content but also the help centre for both the app and the wearable, BioBeam. The site sits within the parent brand website, BioBeats.com as a product page. Here we reinstall the BioBeats brand and difference between brand and product.
“Our app needed an overhaul, from graphics and animation/illustrations to tiny UX/UI details. Hatched worked with our development team and patiently guided us through to a much cleaner, and much more exciting UX. Great work, and great people.”
“Working with Hatched is a pure pleasure and we hope they don’t take on too many clients, as to be honest, we’d like to keep them as our own secret weapon…”