Central Bedfordshire Council came to us for help in creating a new set of marketing and design assets that would be used to promote and educate residents about the work the council carries out in the area.

These assets needed to contribute to a positive reputation of the Council by providing customers and residents with familiar visual references that would work hard at communicating key drivers of satisfaction. Areas such as quality of service, value for money, efficient processes and keeping residents informed.

The answer was a new look and feel accompanied by an extensive brand guidelines document and template system. The guides were designed to be used quickly and easily by both experienced designer, as well as an internal office employee at Central Bedfordshire Council.

The new guides used bold brand colours, simple graphics, circular content devices as well as a new consistent hierarchy of typography – all representing different values. These assets created a new, easily understandable visual language that was to benefit all the inhabitants of Central Bedfordshire Council.