This brand began as a ‘website only’ brief but upon working with Hever Castle & Gardens we realised there was a much more important problem to solve and that was the brand itself – how it was positioned, how it spoke to people and how it was perceived. We had to make sure this was correct before moving to output material such as the website.
What we’ve managed to create is a look-and-feel that is much more ‘on brand’ to what the business wanted to do, achieve and to be perceived as. By simplifying a lot of the messaging, aligning tone of voice and creating a clear and confident look-and-feel that evokes the brand values throughout, it’s helped to establish a confident, well-rounded brand identity and website.
The business has not only seen a huge increase in visits and sales but engagement and community activity.