As part of the rebrand for Hever Castle & Gardens, we completely redesigned the website. Our brief was to design and create a new website reflecting the personality of the Castle & Gardens today, with an exciting, visually dynamic design, balancing the use of imagery. The website design and architecture had to be more functional to modernise the perception of Hever Castle & Gardens.
By simplifying a lot of the messaging, aligning tone of voice and creating a clear, bold and contemporary look-and-feel that evokes the brand values throughout, helped to establish a confident, well rounded and trustworthy website – a large scale website that has plenty of cross-over, cross-selling and delivers relevant content at the right time. It has become all encompassing for the brand. It is the home or hub for everything the brand had to say and do, throughout the many types of demographics – from visitors and accommodation guests through to private or corporate hire and golfers.
The business has not only seen a huge increase in visits to the site, attraction visits, bookings and sales, but engagement and community activity. Also, it has promoted a more involved marketing department where our clients are freely generating content and pushing the website forward due to its ease of use in the Modular design, CMS and output.