Project Information

Following the success of the 2012 campaign and the film festival campaign, Pembrokeshire commissioned us to create an advertising campaign as part of a bid to help the city of St Davids get awarded the ‘City of Culture’ status for 2021.

The campaign followed the same nostalgic art direction as previous campaigns, using stunning illustration paired with emotive headlines to draw on the escapism of the area. The singular poster reflects the cultural heritage of the St Davids peninsula landscape and incorporates a strapline that balances the future-facing ambition of the city with its beautiful scenery and surrounding environment.