Founded in 2020, by Sameer Kassam, Vishal Jain and Jane Hopkins, ‘Refillabell’ is Watford’s first zero-waste refill store. Their mission is to reduce the amount of single-use plastic in our daily lives and to become the community’s ‘go-to’ store for shopping without packaging.

The idea of recycling and reusing as much as possible is also reflected in their name choice. Before becoming a zero-waste shop, it was a chemist shop run by Mrs Abell for over 40 years. To capture the store’s history and add a new meaning to it, the name ‘Refillabell’ was coined, adding the ‘Refill’ to the existing Abell, and reusing the ‘Abell’ green and font.