Founded in 2011, tech company Vayyar have been busy developing the next generation of sensing technology. They started with a vision of developing a more effective way of screening for early-stage breast cancer using radio frequency technology. As they developed their technology they created additional solutions in multiple industries.
We were briefed with creating a new and engaging B2B creative campaign across social, digital and print for their automotive in-cabin safety application. The objective of the campaign was to engage with OEMs and tier 1 decision makers, eliminating any doubts that they may have about the reliability and credibility of Vayyar’s technology as they are a newcomer in the automotive industry, and instead encourage them to progress with the Vayyar solution.