arrow-down arrow-left arrow-left2 arrow-right Arrow-Left arrow-up Circlecreative-brief Facebook instagram linkedin locationplay twitter

Project

Thames Valley Air Ambulance Website Design & Development

Client

Thames Valley Air Ambulance

The best, when the worst happens.

In October of 2018, Thames Valley Air Ambulance became an independent charity, providing emergency critical care across three counties. With their new independence came new leadership, a new direction and a new brand.

Part of the rebrand was to create a new website design whereby it would be easy for people to get involved, donate to the charity without fuss, and clearly understand the business and the services it provides for its community.

Swipe
Swipe
Swipe

The Heartbeat

Saving lives from the ground up

Often thought of as a helicopter only ambulance service, a big part of the website was to reconnect the brand’s messaging of its purpose and how its donors, volunteers and the wider community are all part of the organisation – they wouldn’t be able to do the work they do without them.
Our creative proposition for the website design was ‘saving lives from the ground up’. This direction was about showing how the people at TVAA are connected; from the pilot to the receptionist, to you, the user. This promotes a chain of connection to what getting involved or donating means. It recruits people to take action to help a person’s chance of survival, recovery and recuperation.
mobile ux design - donation

Mobile first UX design

Like all of our website design projects, the new TVAA website is mobile first in design. This helped us to carefully plot a multitude of user journeys that cut out unnecessary steps to donation or to get involved, putting the user in control and feeling empowered by their choices. Our content theory was to support these paths with informative and inspirational content that housed simple and concise information about the charity and a far reaching spectrum of peoples stories, from the team, through to patients or family members that may have been helped by TVAA.

website design and ux - homepage overlay mask
website design and ux - homepage
Swipe
website design and ux - modular design
mobile ux design - modular design
website design and ux - modular design large
ui design - typography
ui design - iconography
ui design
Swipe

Results

The creation and design of the website has helped to evolve a print-based brand guidelines and now leads all communication. Bold in brand colour, confident in statement driven typography and action in imagery and messaging has created a way to explain a complicated and wider service offering in a very simple way.
Ultimately the website design has shown that the charity is less about just helicopters and more about people – the amazing people that work at TVAA and the people who they have a duty of care for – the community.

Related work

Capitals Coalition

United behind a new decision-making process

Nuffield Foundation

Advocates for change.

St John & St Elizabeth Hospital

Unifying the hospital's clinics and services through one hub.

Inland Waterways Association

Navigating the waterways

St John's Hospice

Donation and community involvement made easy.

BioBeats

Improving wellbeing for everyone.

Swipe

Do you have a project you’d like our help with?

Work with us