Turnbull & Asser are a classic, influential and well versed, London based tailor, famous for dressing Royalty, the likes of Charlie Chaplin, most of the 007s and anyone who’s anyone. In partnership with Bloomingdales and Apple Records, they have produced a new line celebrating the 50th anniversary of the Beatles debut album. The centre piece being a record case containing the sleeves of all the Beatles albums, each containing a silk pocket square decorated by the album artwork.
Turnbull & Asser wanted an idea for the display of their flagship store promoting the record box and it’s Beatle based treasures within.
Working closely with Turnbull & Asser’s Head of Design and Product Development, Dean Gomilsek-Cole, Visual Merchandiser, Karen Tate and Tangent on Demand we wanted create stand out on a street of London full of rich, wooden and more traditional clothing displays. The minimal Paisley backdrop and contemporary museum set-up was to give the record box itself a contrasting impact along with pulling the Turnbull & Asser brand into a more modern era.
Our idea was to fuse the Beatles artwork and new clothing line, along with the patented Turnbull & Asser paisley into a storm of sound, patterns, and of course, finely crafted men’s accessories. It was to mirror the effect of when one turns the stereo on and the knob is already up at 10. This mysterious, stark black box full of life, colour, heritage and fanfare.