July 9th, 2015
Last Thursday we hosted an exhibition at Great Western Studios for the launch of Machinate – a four corner collaboration that honours the blood, sweat, ink and tears that are spilt over art forms, so often taken for granted. Sadly, it marked the end of the exhibitions at GWS, but the beginning of something very special in Machinate.
In an ever-evolving, easy-automated digital world the creative industry seems to be losing touch with tradition, craft, care and hard work – that human element. Machinate celebrates the collaboration of four different, traditional, craft lead businesses to produce beautiful, tangible, real products for the creative industry and beyond.
In essence the reason we wanted to do this was not only for the love of tradition and craft, but for ‘collaboration’, and in collaborating, creating something beautiful for everyone. For us, collaboration is not a buzzword. It’s not something we sell to our clients to make them ‘feel’ more involved. It’s also not a word we use lightly. It’s something we truly believe in.
We believe collaboration is the key in a creative process and we like to think we’ve got it nailed – the relationship that exists between client and agency informs every piece of work we do – working with a client as part of the creative team and including them every step of the way gives the best brand development and creative output, for everyone. And, it’s exactly the same way we work as a client to our suppliers – as a team.
In our four-and-a-half years as an agency, we’ve found it consistently brings out the best results. No egos, no special treatment or kid gloves, no ‘take it or leave it’ – just hard working people coming together for the same creative goal.
As a project Machinate is something we will continue to offer year on year and try to accommodate people that are keen to be involved. With a strong foundation in James Williamson, Leycol, Tank and ourselves, we’re already working towards the next instalment of Machinate. If you would like to join forces and become part of the collaboration, please get in touch.
We’d like to express our thanks to everyone who came along to the event and for picking up your Machinate books. We felt it was a great success and well received and that’s thanks to you. If you were unable to attend you can get free copies of books #1 and #2 from Machinate.com. We’d also love to hear what any thoughts or see any images of the night using the hashtag #machinate via Twitter or Instagram.
Until next time…