Background

In 2014, the Blueprint for a Physically Active City was launched by a group of organisations striving for a flourishing London. Supported by Sport England, London Councils and the Mayor of London, London Sport was created to help make physical activity and sport work better in London, with the vision to become the world’s most physically active city.

Following a solid start towards their bold ambition, we were approached to design and create the first ever London Sport digital impact report, showing the difference they had made over the 2017/18 year.