Our advert follows Mary, who we see reflecting on her life and thinking about the future – and how she can carry on having an impact on the world by leaving a gift to Macmillan in her will.
As well as showing Mary, the advert shows uplifting scenes of a range of people, all living with cancer, yet managing to carry on living their lives their way.
We later show these same people interacting with the services Macmillan provides, from an online community to a one on one meeting with a Macmillan nurse.
The advert ends with a scene where we see Mary have a passing interaction with Nigel, one of the people living with cancer that we have seen earlier. Even though Mary and Nigel don’t know each other, Mary’s action of leaving her gift to Macmillan has created a connection between her and the greater human tapestry.
We were lucky enough to work with the talented Bill Bailey to record a voice-over, using the line ‘where there’s a will there’s a way…’ to illustrate a range of impacts that leaving a gift can enable.
When people are first considering whether to leave a gift in their will, and get in touch with Macmillan, the first point of contact they have is a welcome letter.
As the prospect of considering, and taking those practical first steps towards, writing your will can be rather intimidating, we wanted to ensure the letter was reassuring, warm and left the decision very much in the reader’s hands.