There's a way
Working from the proposition of ‘life after life’, we focused on showing a view of people affected by cancer living their lives the way they want to – made possible by gifts in wills left to Macmillan.
Across the TV and print campaign, we showed people living with cancer managing to enjoy and be ‘present’ in meaningful moments, whether that’s at work, at home or with family.
The emotional, financial and practical support provided by Macmillan has made these moments possible and therefore, without past ‘gifters’, these moments could not have happened.
Motifs of the wider picture, connections and that of times where older generations are passing down knowledge to younger ones combine to show that by leaving a gift to Macmillan in your will, you are becoming part of a wider human tapestry and affecting lives far into the future.