PCNPA Advertising Campaign
Travel & Tourism
Fall in love again with British escapes.
Pembrokeshire Coast National Park Authority wanted to celebrate their 60th anniversary in a campaign that reinvigorated British holidays. The campaign had to promote the park’s natural beauty, coastline and abundant wildlife through two seasons, in a way that was sympathetic to the brand identity, whilst stirring up an emotive response from the target audience. The posters needed to be cut-through in a competitive marketplace, with every tourism based company promoting their destination as the place to visit.