As the world’s most advanced 4D imaging radar-on-chip, the single chip platform has the ability to monitor the entire cabin, cover three seating rows, detect the presence of eight occupants across several safety applications, all whilst saving money. In the campaign it was important that we communicated all these benefits that existing in-cabin technology and software choices did not have and highlight how Vayyar was the answer to the industry’s growing issues of rising complexity and cost.
Therefore, when developing the campaign, we brought it together with the concept of ‘100 reasons’. The idea focuses on the many different reasons that there are to use Vayyar technology in vehicles, nullifying any reason to stay with competitors, challenging the audience to question why they wouldn’t choose Vayyar, and to make them comfortable with the switch. A concept that is summarised with the sign-off line, ‘with so many reasons to choose Vayyar, there’s no good reason not to’.
The style of the campaign uses large typography that has been stylised to reflect the subject matter and reason that it is talking about.