Redefining the Brand
Moving on from 'Childhood Home of Anne Boleyn'.
The next part of the branding project was to create a brand identity and guidelines that could easily explain that narrative as well as unify the brand as one, whereas before they would be treated as different brands entirely. We’ve been fortunate enough to work on a vast amount of varying briefs for Hever Castle, so knew how we had to encapsulate the positioning through all marketing and communication.
Part of our own brief we set ourselves was to create a brand mechanic that people would remember, creating ‘epic’ visuals, whether photography or illustration, so people could let their imagination run away with them, whether they were picturing the adventures with family at the grounds, a nice relaxing afternoon at the spa, or a round of golf with friends.