Hever Castle & Gardens Brand Identity
With the goal of making Hever a truly unique place to visit, and harnessing the idea of ‘An experience to remember’ with all of the different offerings, it was important to visually differentiate each from one another so that visitors quickly understood what they were being met with and where they could find it. Utilising a simple framing system coupled with the Hever brand family colour palette meant that whether it’s a row of posters, a grid of leaflets or a section of the website, the audience could begin to recognise each service and pick out which is most relevant to them at any time.
It’s no secret that a picture is worth a thousand words, so when it comes to advertising Hever Castle, why not use that to our advantage?
With such a diverse range of visitors, imagery; be it photography, illustration or even a mixture of both, is the quickest way to describe exactly what is on offer at the castle at any time. All collateral, whether it’s A2 posters and banners or quarter size press ads and email assets, feature around two-thirds imagery to one-third copy and each will lead with a bold hero image.
Hatched have helped us to transform our brand and creative output for the Hever Castle estate. These positive changes have enabled us to unite different parts of our business under a single brand but with variations that still reflect the personality of each business area or event.
Hatched clearly love what they do and genuinely care about the companies and brands that they work with. This is apparent in their passion, flexibility and the inspiration that they deliver with every brief.