Macmillan Brave the Shave 2019 Campaign
Macmillan Cancer Support
Be someone extraordinary for everyone living with cancer.
After working with Macmillan Cancer Support to create a successful Brave the Shave campaign in 2018, we were asked to devise a new campaign for 2019. The focus of the previous year had been the motivations of the brave shavers; the people that they were doing this remarkable act for.
For 2019, however, we wanted to take a look at the brave shavers themselves and what it is about them that makes them undertake such a unique ask.