The five stories used in the social and web campaign were diverse, but it’s hard to paint a picture of the world that’s relevant in just those five. Therefore the video was supposed to open up a larger spectrum of life and help the audience find relativity whilst also unifying the entire thing through the narrative.
The copy builds to the proposition, reframed as ‘Live And Love’, inspiring reasons to live for, moments of adventure and small moments that we sometimes experience but take for granted. The copy is submerged into the image to create a togetherness of both, as subtitles on the moments the audience is seeing.
The UX was fairly simple, to create an experience that creates participation of the user and intrigue through visual storytelling. On the landing page of ‘Live And Love’ the audience is be met with a timeline that brings together a waterfall of content; articles, tweets, instagram posts and gesture based statements.
The idea is to show a community of ‘every day love’ which would encourage the navigator to share their story. This visual navigation also helps the user to understand and discover the concept ‘Live And Love’.
When the user clicks on the content within the timeline, the screen is then divided in two; a pop-up opens on the right side, with articles and social feed. This allows the user to keep accessing the rest of the content and continue exploring the landing page, without diversion away from our intended CTA.