Live for now. Love Forever.
Our idea for the campaign was to create a video to help launch the proposition in a relatable, globally inclusive and uplifting way, as well as a landing experience that told real life stories of living and love (in its many forms) from around the world. The focus was always on the audience and the authenticity of the stories we were portraying rather than product.
The creative of the video embodies a rhythmic compilation of life and love – moments and connections between people, places and the world. This was to create living in the everyday and the extreme, from romance to family, to self and friendship and loving life itself.