Forevermark, part of the De Beers Group, are known for their beautiful, rare and responsibly sourced diamonds. As a product-focus led business whose diamonds were predominantly sold through Authorised Forevermark Jewellers in-store, before launching their ecommerce platform in 2018, they were looking to amplify their digital presence and create an online destination for their consumers to build affinity with the brand.

Our initial brief from Forevermark was simple – through a digital campaign, position bridal as a key acquisition strategy and mechanism for Forevermark, to develop and reintroduce our ‘A Diamond Is Forever’ equity.