Few estate agents can trace their history back to the 1700s. Prickett & Ellis can. After nine generations of family ownership and the opening of its seventh office, the business had earned a reputation as one of North London’s most established independent estate agents. The challenge was ensuring the brand reflected that legacy without feeling rooted in the past.
Our brief was to redefine the brand strategy, visual identity and website, creating a more distinctive presence in a competitive property market while celebrating a remarkable milestone: 250 years in business.
The heartbeat
Trust is one of the hardest things to communicate. Especially in property. Rather than inventing a new story, we went back to the beginning. Exploring more than two centuries of archived advertisements, legal documents and historic material revealed a business that had always stood for knowledge, integrity and personal relationships. Those qualities became the foundation of the new identity.
Historic typography and printed ephemera inspired a bespoke visual language that acknowledges the company’s heritage without becoming nostalgic. Contemporary colours, refined layouts and a confident editorial approach brought the identity firmly into the present, while a commemorative 250 Years marque celebrated one of the oldest family-owned estate agencies in the country. The result feels established rather than old, premium without losing its warmth, and unmistakably Prickett & Ellis.
The impact
The rebrand gave Prickett & Ellis a clearer and more consistent identity across every customer touchpoint, from branch environments and marketing materials to digital communications and the website.
More importantly, it helped the business tell a richer story about what makes it different. In a market where many estate agents compete on speed and price, Prickett & Ellis now communicates the experience, continuity and local knowledge that have defined the business for more than 250 years. The identity continues to support the company’s reputation as one of North London’s most trusted independent estate agents while providing a flexible platform for its future growth.
