Porterbrook provides high-quality, digitally-enabled rolling stock solutions that help deliver a safe, efficient, sustainable railway. They approached us for help with their brand messaging where they needed a mechanic that would provide consistent and efficient communications to build awareness time after time.
We recognised that they were the partner that added value today and for the future. So, we wanted to create a campaign that would showcase the vast knowledge and know-how that Porterbrook offers across passenger, freight and rail innovation, and turns that into value beyond stock.
Heartbeat
Experience creates confidence. Every project, partnership and investment has added to Porterbrook’s understanding of the rail industry, from passenger fleets and freight to decarbonisation and emerging technologies. That depth of knowledge became the campaign’s defining strength.
We Know Rail is both a statement of expertise and a promise to customers. It moves the conversation beyond products and services, celebrating the insight, experience and long-term thinking that help customers make better decisions today while preparing for the challenges of tomorrow.
The proposition created a flexible campaign platform that could adapt to different audiences and subjects while remaining unmistakably Porterbrook. Whether communicating engineering innovation, sustainability, investment or industry partnerships, every message reinforced the same idea: Porterbrook understands rail because it has helped shape it.
Impact
We Know Rail has become a scalable communications platform that continues to support marketing, business development and industry engagement across the organisation.
Its flexibility has allowed Porterbrook to communicate consistently across campaigns, exhibitions, digital channels and sales materials while giving teams a clear framework for future communications. The campaign made its debut at Rail Live, creating a stronger and more distinctive presence that reinforced Porterbrook’s expertise and leadership within the rail industry.
As the business continues to invest in the future of Britain’s railway, We Know Rail provides a confident platform that grows alongside it, ensuring every new story is connected by one consistent message.
