Tesco The Coffee Shop plays an important role in the shopping journey, giving customers a place to pause, recharge and refuel. Our role is to ensure every campaign, promotion and seasonal moment delivers that experience consistently, while driving footfall, sales and commercial performance across the range of Coffee Shop locations.
Working across seated cafés, takeaway formats and local store activations, we created scalable retail marketing that balances national brand consistency with the flexibility individual locations need. From seasonal campaigns and new product launches to local promotions, digital screens and point-of-sale, every touchpoint is designed to make the coffee shop feel like an integral part of the Tesco experience.
The heartbeat
The Coffee Shop exists because shopping can be busy, demanding and time consuming. Every campaign begins with that simple insight, creating work that celebrates the value of taking a moment to pause. Whether promoting a breakfast before the weekly shop or rewarding customers with a coffee and cake afterwards, the creative always focuses on the role the café plays within the wider Tesco experience.
Working within Tesco’s established brand framework, we’ve developed a flexible campaign system that allows national messaging to work effectively across different store formats while giving local teams the tools to respond to their own customers and trading opportunities. The result is creative that feels unmistakably Tesco while giving The Coffee Shop its own distinctive personality.
The impact
Our ongoing partnership has created a consistent retail marketing system that supports stores across the UK. By combining strategic thinking with rapid delivery, we’ve helped The Coffee Shop strengthen its presence within Tesco, ensuring every campaign supports both the customer experience and commercial performance.
