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Packaging design involves the design and creation of a product’s container. The design concept needs to attract the attention of a customer and promote the contents that are inside the packaging, as well as stay true to your brand identity.

There are lots of things to consider when it comes to designing packaging, including how the product will be displayed or stacked to determine the shape, how the label will look, what legal information it has to show and what brand information that you would want it to show. As well as this, the target customer must always be thought of throughout, as they ultimately are the ones that will determine the success of the product by deciding if they purchase it or not.

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