When it comes to brands, consistency is key, which is why brand guardianship is so important – a service that we offer at Hatched.
Every interaction and every communication is a representation of your brand and a consistent brand increases trust and a better connection with your audience, which is why it’s so important that brand guardianship is implemented.
A brand guardian ensures that your visual brand is consistently applied, everywhere, which is a key component of the continued success of your brand. Consistency means people see your brand positioned as strongly as possible and your organisation looks professional and trustworthy. As well as this, when you have clear rules for your brand, you’re not starting from the beginning each time which will in turn save time and money.