Representing 6,500 miles of Britain's rivers and canals.
Founded in 1946, the Inland Waterways Association has worked non-stop to protect and restore the country’s 6,500 miles of canals and rivers. Comprised of a huge variety of sub-organisations, members and volunteers, IWA needed a strong, consistent brand to unify people behind their cause. Equally, it was essential that the new brand do justice to the contrasts and diversity within the organisation.
Our brief was to conduct a thorough brand review, creating a solid foundation for the brand strategy to build upon, and from this craft a comprehensive visual identity.