Croydex have been at the leading edge of bathroom patented innovations on a global level for almost 100 years. They were recently purchased by global giant, Norcross in 2015, and in working under the Norcross umbrella, Croydex understood the business requirement to invest in brand and marketing as a whole. With a large target of growth, it was time to go to the next level in terms of positioning, appearance and tone of voice.
From that ambition came the brief to create a comprehensive set of brand materials. This included looking at the brand positioning, visual guidelines, sales and campaign collateral, corporate brochures and packaging guidelines.