A major part of the rebrand was the colour palette. It had previously felt cold and clinical, so we wanted to create something to set the brand apart and reflect its drive and forward-thinking ideas.
With StorIQ based primarily in the digital space we had a wider gamut of colour to choose from allowing us to utilise a fluro green as the primary brand colour. Paired with a deep teal and a muted powder blue, the colour combination gave the brand a fresh and dynamic feel, mirroring the agile nature of the platform.
The primary palette was then contrasted with a bold secondary palette of red, orange and yellow, used within the new annotations in order to create a sense of movement and highlight key information.