With this evolution the goal was to create a website that not only elevated the brand but was also able to evolve over time. With this is mind, we took a modular approach to the design which meant that the pages are flexible, can quickly be created from scratch and any new technologies can easily be incorporated without having to completely redesign the website. It also means that through the tactical repetition of specific modules, users would quickly understand where to look for content, by using the same visual cues throughout the design.
Previous iterations of the site had used very generic stock imagery to try and soften complex and heavily technical areas of content. This time we wanted to move away from this and instead with the help of illustrator, Tara McLaughlin, create a set of bespoke illustrations. These portrayed abstract characters in more conceptual situations with the aim of bringing warmth and a more human feel to the tech heavy pages.
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