Before moving forward, we had to look back.
With the initial brand creation happening several years prior, our initial task was to refresh and expand the existing range of visual assets. Our goal was to move the brand forward and create room to evolve alongside their customers and services. We set about creating a rounded look-and-feel that elevated the EasyRedir brand from being a handful of team members, to a fast moving and established company, easily able to handle some of the largest businesses in the world.
A pattern was created using the brand colour palette and existing circle and connections style to give the impression of movement, furthering the concept of redirection. A modern serif typeface was added to compliment the current brand typeface to soften titles and to highlight important information. Finally, a palette of UI assets such as background textures, colours and button styles was created to provide continuity through the website.