The original logo (on black) was quite bold and showed a heartbeat through the ‘O’. This was synonymous with the business when it began, but was now redundant.
The logo is now more refined, softer and neutral in tone, and takes a more sympathetic aesthetic to science over music. The heartbeat was replaced with a ‘data-wave’ which represents the different measurements that their products record: heart rate, stress levels and mood. Having fluctuating waves as part of the logo felt like the perfect representation of stress, showing that a deeper understanding of stress can be gleaned by using BioBeats and visualising the ups and downs that stress can cause.
The science behind the products, which aims to understand mental health and its relationship to the body, is incredibly complex.
Therefore, the website experience needed to be easy to understand, easy to read and quick to digest. We wanted to keep the website simple, using bold statements about what it is BioBeats believe in and are trying to do, cutting out complication or over-explanation, adding subtle yet delightfully playful animation and movement.
The products are where we wanted to keep the science, learning and involved user interaction. Therefore we kept the website as a very modest but exciting platform for vital information.
“Hatched helped us rebrand overall and for our website, steered us through a minimal but very impactful direction which we feel worked really well and absolutely got to the core of our messaging (another thing they helped us work out!). Awesome work!”
“Hatched have provided a service above and beyond the brief we initially gave. The team have been with us every step of the way and graciously accepted our feedback and suggestions, but guided our decisions with level and experienced advice, bringing creative and clever solutions to the table every time.”