Designed to stand out in the digital world.

A major part of the rebrand was the colour palette. It had previously felt cold and clinical, so we wanted to create something to set the brand apart and reflect its drive and forward-thinking ideas.

With StorIQ based primarily in the digital space we had a wider gamut of colour to choose from allowing us to utilise a fluro green as the primary brand colour. Paired with a deep teal and a muted powder blue, the colour combination gave the brand a fresh and dynamic feel, mirroring the agile nature of the platform.

The primary palette was then contrasted with a bold secondary palette of red, orange and yellow, used within the new annotations in order to create a sense of movement and highlight key information.

Clear iconography and product diagrams.

When it came to talking about the StorIQ platform we were faced with two big challenges; it is intricate and complex so could be difficult to understand and it is frequently updated and evolved to make it better for the user, so showing real screens could be difficult to maintain.

As an answer to these problems we created a full set of icons that efficiently showcase the product features and solutions in a clear and visual manner. For more detailed applications we also created a full suite of abstract illustrations that show the platform in its most basic form. This provides the user with visual insight into how the platform will look structurally whilst standing the test of time for future updates.

Online Presence

Making a technical platform, approachable.

When showcasing technology based products it can be tricky to strike the perfect balance for the amount of detail presented, especially when the needs and subsequent results vary for each customer.

With so many competitors leading with the product features, for StorIQ we sought a different, more human route. Rather then inundating potential customers with a long list of features, many of which may not be relevant to their problems, our aim was to hero the impact that the platform has had on other businesses and to show each individual how it could seamlessly integrate into their day-to-day problem solving.

A focus on genuine use cases of the platform and evidencing previous results within a new, filterable impact hub, allowed a new user to quickly navigate through the site with their own business requirements in mind and gather a personalised understanding of the platform. Alongside this, the addition of a unified resources area gave previous visitors a reason to come back again and again in order to gain non-biased and up-to-date industry knowledge.