BioBeats had already established itself as a pioneer in digital wellbeing, using wearable technology and artificial intelligence to help people better understand their physical and mental health. Its first consumer product, however, needed its own identity.
Originally known as Hear and Now, the app was evolving into something much broader than a collection of breathing exercises. It was becoming a guided wellbeing programme, combining behavioural science, wearable technology and daily coaching to help people recognise patterns in their stress and build healthier habits over time. Our role was to name the product, define its positioning, create the brand identity and redesign the user experience from the ground up.
Heartbeat
One of the first things we challenged was the idea of “fixing” stress. Stress isn’t something that simply disappears. It’s something people learn to recognise, understand and manage.
That shift in thinking led us to the name BioBase. The concept of finding your baseline and rising above it became the foundation for both the brand and the product experience. Rather than overwhelming users with data, the app guides them through a series of small daily activities, using subtle visual cues to reinforce progress. As each task is completed, the interface gradually moves from dawn towards sunrise, turning the simple act of opening the app into a visual reminder that positive change happens incrementally. The identity, illustrations and UX all work together to make wellbeing feel achievable rather than intimidating.
Impact
BioBase gave BioBeats a flagship consumer product with a distinctive identity that sat naturally within the wider brand while establishing a personality of its own. The app helped transform complex biometric data into an experience that felt approachable, encouraging users to build healthier routines through small, repeatable actions rather than dramatic lifestyle changes.
Following the launch of the BioBeats rebrand and BioBase, the business secured a £2.4 million funding round, supporting the continued development of its digital wellbeing products and expansion into global markets. BioBase also became the foundation for further research into digital stress management, with studies exploring its role in helping employees recover from workplace stress.
