Get fit for free.
Our Parks is the biggest outdoor group exercise company in London, delivering free fitness sessions in local parks across London and the UK.
In response to the national lockdown in 2020, they developed a successful 9-week at-home fitness programme for beginners, with support from London Sport and funding by Sport England. Since then they have expanded their offering with a growing range of mini-programmes in a variety of different styles.
With the success of the Couch to Fitness programme, a UX audit was undertaken to identify ways in which the experience could be improved for existing users as well as how to attract potential users to the programme.
Our brief was to digest this research and put the findings into practice, innovating on the existing Our Parks platform and creating a new, stand-alone website to become a free hub for at home fitness and to house the growing library of programmes.