The challenge of the brief was to create an online platform showcasing the products’ unicity by transforming a strong print-based design into a dynamic and impactful online experience. We wanted to create a bright, vibrant design to make their online presence more ‘awesome’.

From the products’ origins and ingredients to the brand’s values, the new eCommerce focussed platform highlights, with clear transparency, their product offering, allowing the customer to discover as much information as necessary before adding it to their basket. With the website being mobile-focused, incorporating an e-commerce platform and subscription model meant that users could not only buy their breakfast for the week without even getting out of bed, but could set up repeat order so they never forget, or go without breakfast. After all, it is the most important meal of the day.