With the change to an e-commerce led website, the new user strategy needed to follow a simplified path to purchase. We did this by considering three main avenues of engagement before customer commitment; shop, brand and inspiration.
With these three pillars in place for customer acquisition, we were able to create a sitemap whereby all roads lead to purchase, without feeling pushy, by adding value. In balancing the ‘product push’ with purpose ful brand information and supporting article content, sales became a comfortable and convenient part of the experience rather than the only part of it.
Hatched has become a real extension of the team at No.1 Living, perfectly complementing us and working brilliantly together. No job is too small and their idea generation and can do attitude has been great to work with.
Each one of the Hatched team offers something different but they always have our brand and objectives at the heart of everything they do, working to a roadmap and delivering on time.