Project
No.1 Living E-commerce & UX Website Design
Client
No.1 Living
Industry
Project
Client
Industry
With the change to an e-commerce led website, the new user strategy needed to follow a simplified path to purchase. We did this by considering three main avenues of engagement before customer commitment; shop, brand and inspiration.
With these three pillars in place for customer acquisition, we were able to create a sitemap whereby all roads lead to purchase, without feeling pushy, by adding value. In balancing the ‘product push’ with purpose ful brand information and supporting article content, sales became a comfortable and convenient part of the experience rather than the only part of it.