The hotel booking process is the first and the most fundamental step in a guest’s journey, from booking to checkout. It is the key to the success of any hotel business. That’s why it’s critical to present Profitroom as a digital expert who demonstrates explicit and concise knowledge of the hotelier’s products and services. This insight and exploration formed the foundation of the site’s architecture and user experience. The idea is that Profitroom not only is the most premium and best performing SaaS platform on the market, but employing it can make everything easier, taking away the stress and working hard for the hotelier.
Our goal was to encourage brand conversion and lead generation by understanding the website’s purpose and balancing it with the user’s primary needs. We studied the user flow strategy to look at how we tie user needs and business objectives together. In doing so, we created an experience that delivers the relevant and proper content to the user along their journey through a specified call to action.
Though analytics showed users primarily using desktop, we expanded our strategy for every device and based our designs on our mobile-first approach. The design tends to be more direct on smaller sizes, removing noise and distraction for the user.