Navigating the waterways
The incumbent looked dated and its purpose was ill-defined. It had a severe case of identity crisis, as well as confusing user journeys, where information and content had been bolted onto the site over a number of years at an exponential rate due to the success of the charity.
The new website needed to be focused on the core objectives of recruiting new members, encouraging more volunteers and securing donations. It would act as a central place for interacting with the majority of its stakeholders. The new site had to be streamlined, easy to use and incorporate the new branding and vision of the IWA.