People arrive at a hospice website for very different reasons. Some are looking for specialist care. Others need practical advice after a diagnosis or support following a bereavement. Many simply want to give something back through fundraising, volunteering or a donation.
For St John’s Hospice, bringing all of those audiences together within one digital experience was the challenge. Working alongside the wider St John & St Elizabeth Hospital digital ecosystem, we designed and developed a website that reflects the warmth, compassion and professionalism of the hospice itself, while making it easier for every visitor to find the help, information or reassurance they need.
Heartbeat
Hospice care is deeply personal, so the website couldn’t feel transactional. Rather than separating clinical services from fundraising or community engagement, we treated them as different chapters of the same story. The experience gently guides visitors between patient care, family support, volunteering, fundraising and the wider work of the charity, helping them understand not only what St John’s Hospice does, but why it matters.
The design language mirrors the wider hospital group while establishing its own identity through thoughtful content, clear navigation and flexible page structures that allow the hospice team to evolve services and campaigns over time. Every journey was designed to reduce uncertainty, whether someone was making a referral, looking for support or deciding to contribute to the charity’s future.
Impact
The website has become far more than a communications platform. It now plays an active role in supporting the hospice’s mission, helping patients and families access services, giving supporters more opportunities to get involved and strengthening the connection between the hospice and the hospital that helps sustain it. The flexible design system also gives the internal team greater control over content, allowing the website to grow alongside the organisation and the communities it serves.
