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More than content structuring, UX strategy and design is about understanding the user, their behaviours, their emotions and their needs, to create a good user experience where the customer feels comfortable using and interacting with the end digital product. User Experience is not about the inner working of a product or a service. User Experience is about how it works when a person comes in contact with it.

UX strategy is the process that should be started first, before the design or development of a digital product begins, this involves researching, planning, testing and validating ideas. Deciphering a UX strategy at the outset of a project means that assumptions are validated, risks are minimised and features are prioritised. It will also give you a baseline of goals and guidelines to achieve and it will help ensure that your end product is something that users will want and use.

How something works plays a huge role in your product’s success, so getting that great final user experience begins with a great UX strategy.

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