Step up, step out, never stand still.
Head Over Heels is a shoe brand of The Dune London Group (Dune London), sold through DuneLondon.com or stores and concessions since their inception as a more accessible alternative.
Dune London wanted to attract a younger, fashion-conscious audience and create a brand that not only resinated with them but was for and championed by them.
Head Over Heels was to be pulled away from the main Dune London brand and given its own platform – including brand, strategy, an e-commerce website and social community.
We were tasked with creating the website which had to promote a simple and trusted path to purchase, as well as launch the brand and help to build a buzz and community around it.