In 2024, like the many years before, Superdrug made some unbelievable strides in their environmental, social and governing policies, benefitting the planet, the brand’s strong customer and employee community, and its products. Each year they have to produce a corporate report to show the proof in their promises, measuring their success and presenting the strategy for things that they plan or need to do in the future.

Our task was to present and communicate the immense amount of data and initiative information through dynamic copy and design, to create a piece of corporate collateral people wanted to read and would be proud of. It had to be representative of the tone of voice of the Superdrug brand as well as the concept of celebration and optimism for the continued development of their ESG goals. This report had to utilise (for the first time) their new ‘Doing Good Feels Super’ sub-brand identity and the use of bespoke, illustrated imagery to infuse the document with vibrancy, approachability and excitement.