January 22nd, 2015
During the summer of last year (2014) we were fortunate enough to pitch to become the design and branding agency for Cawston Press.
Cawston Press make beautiful soft drinks, using only the best tasting ingredients and absolutely nothing artificial. Already known for their striking and award winning packaging design courtesy of Pearlfisher, we were to join Cawston Press during a particularly interesting period for the brand. On the cusp of releasing several new products into new product categories, the brand are in the midst of a slight repositioning to reflect their growing reputation and appeal.
Thankfully we managed to squeeze out the competition and were delighted to be awarded the work. So much so that we’ve been heads down on it for a few months now and haven’t been able to tell the world about it.
John Mulvey, Head of Brand Communication for Cawston Press said:
“Hatched absolutely stood out in the pitch. They committed fully to the process and in doing so showed a level of dynamic and creative thinking that pays testament to their pedigree. The early months threw up some interesting challenges but the Hatched team coped tremendously and been a pleasure to work with throughout.”
Having already started on pushing the brand through design, marketing, trade and the recently published website (phase 1), it’s a brand that we’re very excited to partner with; a brand that embodies our ‘independently minded’ way of thinking and working; and a brand that we look forward to growing on its future success.