At its heart, Hever Castle is already the setting of a fairy tale. Turrets, towers, gardens, mazes and centuries of history provide the backdrop for countless family adventures. The challenge wasn’t inventing magic, it was helping people see it again. Many local audiences had become so familiar with Hever Castle that they no longer recognised just how extraordinary it is. What visitors experience as a place of wonder had become everyday scenery for many people living nearby.

This led us to create the campaign proposition, ‘Your story awaits‘.

Keeping in line with the brand strapline ‘Experience to rememeber’, we positioned Hever Castle as the setting for stories yet to be written. A place where children become adventurers, families become explorers and ordinary days become lasting memories.

Inspired by the language and visual cues of classic fairy tales, the campaign blends photography, illustration and ornate typography to create a distinctive look-and-feel where fantasy and reality sit side-by-side. These are not fairy tales as you know them but attainable adventures. Real experiences waiting just beyond the castle gates.